SOK Defense: Choir Practice interview

SŌK Defense recently sat down with Law Enforcement Today on Choir Practice to talk about the problem SŌK was built to solve: how do you stop a threat without harming everyone around it?

The scenario that says it all

Near the end of the conversation, one example stood out. Picture a mother at a gas station with two kids in the back seat when an intruder opens her car door.

With pepper spray, she faces an impossible choice. A burst of OC in a closed car fills the space, and the burning cloud hits her children as hard as it hits the attacker.

With SŌK, the equation changes. As the team put it on the show, she can spray the attacker right there in the car, and "the kids are not affected." It's a clear example of how SŌK goes beyond the situations where other products would do more harm than good.

Why SŌK works where pepper spray doesn't

SŌK is a non-lethal defense gel, not a pepper spray. It's water-based and made with EPA Safer Choice and FDA food-grade ingredients, with no OC, CS, CN or PAVA. Instead of a burning cloud, a targeted gel stream stings the attacker's eyes shut and makes their hands too slick to keep a grip.

A product you hope you never need

The team closed with a sentiment that sums up the mission: they hope nobody ever has to use their products, because that would mean things are getting better. But if that moment comes, SŌK is built to protect you without putting the people you love at risk.

Thank you to Law Enforcement Today and Choir Practice for having us. Watch the full interview above, and visit the SŌK lineup to find the right defense spray for your pocket, purse, car or nightstand.